Singapore Creator Awards 2021

JUDGES

Lim Sau Hoong

Lim Sau Hoong

Chair, Panel of Judges,
Singapore Creator Awards 2021

Former CEO and Executive Creative Director of 10 AM Advertising Firm
Singapore President’s Design Award Designer of the Year 2007

Singapore’s Advertising guru Lim Sau Hoong has led creative teams to attain more than 500 awards in her career at renowned multinational advertising agencies namely Ogilvy and Mather Advertising, and BBDO Advertising. She was CEO and Executive Creative Director of 10 AM, an advertising agency which was founded by her and garnered more than 300 international awards. Sau Hoong sat on the Planning Committee for the 2008 Beijing Olympics' Opening Ceremony as visual advisor and headed the Shanghai World Expo 2010 Singapore Pavilion Advisory Panel from 2008 to 2010. Sau Hoong is currently the Vice-Chairperson of the 6th Singapore Note and Coin Advisory Committee, and currently an Independent Director of NTUC Fair Price, Ascendas REIT, and an Advisor to HyfluxShop Ltd.

Low Cheaw Hwei

Low Cheaw Hwei

Co-chair, Panel of Judges,
Singapore Creator Awards 2021

Head of Design, Philips Experience Design - Asia
Singapore President’s Design Award -
Design of the Year 2007

Low Cheaw Hwei is Head of Design Consulting for Philips in Asia. Currently on the Philips ASEAN Pacific management team, Cheaw Hwei looks after the overall direction of Philips Experience Design in the region, leading the company through a design enabled transformation into a global health technology innovator.

At Philips, Cheaw Hwei held top design roles including Chief Design Officer for consumer electronics and served as the company’s Global Product and Service Design Creative Director, responsible for shaping new design and user experience qualities in everyday consumer products.

Cheaw Hwei has led teams to win multiple local and international design and innovation awards, including the iF, RedDot, Singapore G-mark and President’s Design Award.

Theseus Chan

Theseus Chan

Founder, Creative Director,
Graphic Artist, WORK
Singapore President’s Design Award - Designer of the Year 2006(Inaugural)

Theseus Chan is a renowned Singaporean graphic artist with a strong interest in materials and printing technology. His studio, WORK, established in 1997 had him working with some of the world’s most exciting brands while his publication, WERK Magazine has garnered international acclaim. He is the first Singaporean to be elected as a member of Alliance Graphique Internationale (AGI). He is a multiple British D&AD Pencil winner. Some of his collaborators include Rei Kawakubo, and Gerhard Steidl. Chan was one of four overseas artists, along with 16 Japanese artists, selected to produce artworks for the Tokyo 2020 Olympic Games.

Chris Lee

Chris Lee

Founder / Creative Director, Asylum
Singapore President’s Design Award
Designer of the Year 2009,
Design of the Year 2010 & 2018

Chris Lee is the Founder and Creative Director of Asylum, one of the most respected creative agencies in Asia. Since its inception in 1999, the creative company has focused on cross disciplinary projects that include branding, interior design, packaging and interactive design. Featured in numerous magazines from around the world, Asylum is defined as an unconventional maverick in the creative world. Asylum’s work in the creative industry is recognized with more than 100 international awards.

Sharmaine Wu

Sharmaine Wu

Director of Patents, Designs and Plant Varieties Protection (PDPVP)
Intellectual Property Office of Singapore (IPOS)

Ms Sharmaine Wu led efforts in launching the Singapore Patent Fast Track, a pilot programme to accelerate grants of patent applications in all technology fields to as fast as six months. The programme is the world’s fastest application-to-grant process of its kind, supporting innovators and their solutions in addressing global developments in areas such as sustainable development and public health. The programme has been expanded to accelerate related trade mark and design applications, and rebranded as SG IP FAST. In her previous roles, she had contributed to patent system reforms, promotion of IP skills and IP financing in Singapore.

To recognise her successful career in IP, Ms Sharmaine Wu has been named as one of the World Intellectual Property Review (WIPR)’s Influential Women in IP 2020.

Lee Ee Wurn

Lee Ee Wurn

Programmes Director,
Singapore Chinese Cultural Centre

Lee Ee Wurn is currently the Programmes Director of Singapore Chinese Cultural Centre (SCCC). He has a vast wealth of experience working in the Chinese media industry. After joining SCCC, he started a number of youth-centric initiatives such as the RE.MIX Festival, as well as the TGIF Music Station that provides a regular platform to showcase local Chinese music talents. Prior to SCCC, Ee Wurn was Vice-President of Chinese Entertainment Productions in Mediacorp. He produced highly popular variety shows such as Comedy Night, the NKF Charity Shows, Star Awards, SuperBand etc.

Hau Koh Foo

Hau Koh Foo

Director, Institute of Innovation and Entrepreneurship (IIE) at Singapore Management University (SMU)

Koh Foo is the Director of the Institute of Innovation and Entrepreneurship (IIE) at the Singapore Management University (SMU). IIE is responsible for the overall innovation and entrepreneurship development at SMU through education and extracurricular activities such as student clubs, competitions, networking events and incubation programs.

Prior to joining SMU in 2016, Koh Foo was the Head (Innovation and Enterprise) at the National Research Foundation (NRF) of Singapore. At NRF, he oversaw the National Framework for Innovation and Enterprise, and was responsible for investments into high-tech startups and seeding of early stage venture capital funds in Singapore. Koh Foo also previously worked as a project manager for the NCS Group, a subsidiary of SingTel.